At John Deere, technology has always been the driving force that sets our farmers up for success. Our latest technology has been developed around agronomic benefits to give you control over more farming variables and can be configured and customised to suit your individual needs.

Iron is no longer our only area of expertise. We are delivering agronomic solutions backed by innovative technology.

In my latest article, I introduce some of our state-of-the-art technological advancements, including;

  • Our Operations Centre
  • The S700 series Combine Harvesters
  • Machine Sync
  • The John Deere industry-first AutoPath™
  • Connected Support™
  • See & Spray™ Select Technology

Also, find out more below about our latest products and promotions and how farmers can increase their profitability in today’s economic times.


A tillage instrument that has been designed to cover more ground in less time. Residue management after harvest-time is critical for good soil health and working faster on the fields matters. This is why we are excited to introduce the 2680H High-Performance Disc - for a faster field-finish. Read more.


We’re expanding our construction brand into eighteen countries across southern and western Africa. This expansion provides an opportunity for us to increase our global footprint in the construction industry, as we build upon our existing presence in Africa and deliver our product portfolio under the John Deere brand for the first time to these key markets. Read more.


We are the proud sponsor of the Agricultural show on OFM, Agri Hour. Tune in on weekdays between 5 and 6 am. Listen to the last three shows here:

We hope you enjoyed this update from the team at John Deere Africa Middle East, and we look forward to hearing from you soon. Remember to reach out to your nearest Dealer with any questions or to find out more about any of our products.


Warm regards,
Jaco Beyers
Managing Director, John Deere Africa Middle East