John Deere is running a campaign to remind South Africa’s farmers of the world-class technology, advice and support available via its aftermarket parts service delivered by more than 300 dedicated John Deere technicians out of 64 state-of-the-art workshops across the country.
The multimedia campaign, titled #partofyourstory, recognises that on life’s journey, change is a sign of growth. As agricultural equipment ages and operations expand, “keeping older machines operational is a key element in running an effective business, especially where replacement isn’t always an option,” said Jaco Beyers, Branch Sales Director at John Deere.
John Deere’s aftermarket support is customised to either repair, replace, retrofit new technologies or provide remanufactured components to meet individual farmer need and OEM specification. This tiered approach provides choice between parts, advice or both. The full aftermarket parts solution can be accessed by walking into or calling a John Deere dealership or workshop, arranged directly through on-farm visits, or accessed remotely via a range of John Deere platforms. The service provides advice and assistance for all John Deere equipment within warranty as well as older equipment out of warranty.
The tiered approach, including alternative parts solutions for older generation machines, means, “we provide world class technology and support via a menu of options that allow farmers to choose the solution most suitable to their machines, locations, deadlines and operating conditions,” says Beyers.
All parts are engineered and designed to meet John Deere OEM specifications in and out of warranty. Working through 89 dealer locations across Sub-Saharan Africa, John Deere carries and deploys over 76 000 OEM parts. Each part purchased from an approved dealer carries a full year warrantee.
To ensure that John Deere gets parts as close to customers as possible, “our skilled dealer channel, supported by our technicians, handle up to 31 000 individual parts, taking assistance calls and orders up to 15:00pm each afternoon. Delivery is either same day or guaranteed by 10 am the next morning to any dealer in South Africa,” says Hentie Breedt, General Manager Regional Distribution Centre at John Deere. Delivery accuracy is 99.7%. Stock integrity is currently running at 99.8%.
John Deere technicians follow a stringent and ongoing training and education program ensuring that they remain up to speed with the latest machines and newest technologies. John Deere technicians are sourced from and trained in local farming communities. This means that John Deere technicians, “understand the business of farming, are always eager to assist and are passionate about the value that machinery and technology adds at farm level,” says Lafras Cronje, Branch Customer Support Manager at John Deere.
Since, typically, most large machinery is connected to John Deere through JDLink™ customers or their appointed dealers can monitor machines performance remotely, “anticipating the need for specific parts ahead of breakdown,” says Cronje. In addition, through Connected Support™, John Deere machines can independently send ‘expert alert’ messages to the customer or dealer notifying them of the type of failure anticipated.
In today’s market, “talk to your John Deere dealer about alternative parts for older models. Let #partofyourstory become your own real time high-performance maintenance and business solution,” concludes Breedt.
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